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Adobe Awards Entry 2019.

AMNH Digital Way-finding.

Problem: Over the years, the American Museum of Natural History grew significantly. As a result, the navigation became more complicated for the visitors.

Solution: We created new digital products to enhance the navigation in the museum through AR and AI to enhance the overall experience of the patrons.

The museum has a size of:

1,938,000 sq. ft
180'000 m²

That’s comparable to:

34 American Football fields.

Augmented Reality (AR) Navigation. The AR screen displays itineraries (custom & curated) and exhibit info in real-time.

Dash Button feature. Most visitors had trouble finding amenities, such as restrooms during their visit. Pressing a dash button will create a detour, if the user is currently following an active itinerary.

Itineraries. Visitors can also build their itineraries on in-museum kiosks and sends them to their phones.

Leveraging AI. The machine learning UI helps to improve itinerary suggestions.

Unified Navigation. We established a unified navigation system and iconography across all physical and digital museum spaces.

UX Research

We conducted interviews with patrons to learn how they feel about navigating the museum:
Used the paper map

Knew about the app and used it
Used no navigation
Ended up being lost

Affinity mapping

Creating personas

Empathy mapping for each persona

Creating a journey map

View Interactive Journey Map

Initial wireframes

Architecture chart of the app

Design System

Animated Logo
#253D85
#0B94EA
#7CD791
#DD6565
#FFF5F4
Animated Logo
Iconography Grid System
Iconography All Icons

Team:
Julian Brueggemann
UX Research, Branding, App Concept
 
Angela Diep
UX Research, Branding, Interactive Display Concept
 
Adam Chen
UX Research, Kiosk Concept

External Links:
Adobe Behance Page Opens External Link in a new Window or Tab

Please note: This is a classroom project purely for educational purposes and I do not claim any textual information or photos.

Last Updated: July 17, 2020

Next Project
DTech Lab Website.

A long-term project to establish the web presence by curating digital content, conducting user research, designing an innovative multi-platform interface, and coding with consideration to ADA compliance.