Home Home

Work Work

Bio Bio

Resume (external link) Resume

Home
Home

Work
Work

Bio
Bio

Resume (external link)
Resume

School Project.

Swiss Airlines.

Almost nothing is free when air traveling nowadays. There are checked baggage fees, seat surcharges, and other frills that cost you extra. No wonder that people go online to find the best deal, even if that means a long layover during their trip … but waiting forever in an airport is just no joy.

Swiss+ permits customers to extend the layover for up to seven days to discover the rich and diverse culture of Switzerland before connecting, usually in Zurich or Geneva, to your final destination at no extra charge in regards to the airfare.

The poster displays a castle in Switzerland and has the french word for castle written vertically over the page. The copy reads: How about time to shop and dine in the city instead of the duty-free shop?

How about sipping a glass of wine of pinot noir in the Romandie instead of waiting at the airport bar?

The poster displays downtown Zurich and has the swiss-german word for Zurich written vertically over the page. The copy reads: How about time to shop and dine in the city instead of the duty-free shop?

How about time to shop, and dine in the city instead of the duty-free shop?

The poster displays Matterhorn and has the swiss-german word for Matterhorn written vertically over the page. The copy reads: How about a quick trip to the Swiss mountains to ski instead of the lounge?

How about a quick trip to the Swiss mountains to ski instead of the lounge?

Self-folding Swiss+ Brochure

Digital Branding

The image displays the homepage and landing page area.

The redesigned homepage with Swiss+ advertisement.

The image displays a blog entry. The blog entry is about experiencing Zurich in just 24 hours, and is written by a news anchor of radio SRF.

A part of Swiss+ is travel guides written and curated by locals/celebrities. They are to inspire customers about diverse places to visit in Switzerland. Users also have the option to review and leave comments.

The new app focuses on what travelers need the most: A fast-forward booking process, single sign-in for frequent travelers, mobile check, and the Swiss+ travel guides available for offline usage.

Adobe Xd Prototype Opens External Link in a new Window or Tab

Mockup of the redesigned app's loading screen. It reads enjoy your flight in all four languages of Switzerland: German, French, Italian and Romansh.
Mockup of the redesigned app's home screen. The teaser image displays a variation of the Zurich poster and leads to the blog entry about Zurich.
Mockup of the redesigned app's travel guide  selection screen.
Mockup of the redesigned app's content page screen. The story on screen is about experiencing Zurich in just 24 hours.
Mockup of the redesigned app's loading screen. It reads enjoy your flight in all four languages of Switzerland: German, French, Italian and Romansh.
Mockup of the redesigned app's home screen. The teaser image displays a variation of the Zurich poster and leads to the blog entry about Zurich.
Mockup of the redesigned app's travel guide  selection screen.
Mockup of the redesigned app's content page screen. The story on screen is about experiencing Zurich in just 24 hours.

Team:
Julian Brueggemann

Creative Direction
 
Lucy K. Jensen
Mentor

Please note: This is a classroom project purely for educational purposes and I do not claim any textual information or photos.

Last Updated: May 10, 2020

Next Project
AMNH Digital Wayfinding

Over the years, the American Museum of Natural History (NYC) grew significantly. As a result, navigation became more complicated for visitors.