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Trader Joe's Wellness and Nutrition

Content Marketing

Food influences our overall health. Not just in a physical manner, but also in a mental matter. Eating properly is a challange for the lifestyle of many millennials.
Based on your personality and lifestyle Trader Joe’s new service tries to help you to improve your overall well-mental-being

Julian Brueggemann
UX + UI + Prototype

Lauren Padula
UX + UI + Presentation

Anika Grube
UX + UI

Cut open head with vegetables moving out of the head

User Steps

1 - The User Defines the Desired Goal(s)

Itinerary Builder with AR Navigation

2 - The user selects food preferences based on the Trader Joe’s product portfolio

Itinerary Builder with AR Navigation

3 - The user enteres biometric information to calculate the current Body Mass Index (BMI)

Itinerary Builder with AR Navigation

Ideation

The food we eat greatly impacts our health. Both physically and mentally.
We wanted to create a platform that helps people to learn about nutrition, their habits and mental health, to create a happier you.

Features

Track your mood, goals, meals, and BMI on a regular basis.

Suggestions and stats to help you visualize goals and reach them faster.

Trader Joe’s Product suggestions to improve your diet for your next grocery shopping trip at your local Trader Joe’s.

Persona

Persona Photo

Amanda, 21

Queens, New York

Amanda is an executive assistant from Queens.
She enjoys good coffee and doing crossfit on weekends, and she loves going to music venues and finding new artists to listen too.

Amanda loves food and enjoys shopping at Trader Joe’s. An advertisement direct her to Trader Joe’s new service. She is interested in alternative avenues for self-care and wellness. She is focused in the facts correlating mental health and food. She decides to create a journal to document her personal journey with mental health and food.

User Flow

User Flow SVG HOME QUESTIONNAIRE ABOUT US RESULTS SIGN UP DISCOVER FOOD/RECIPES
Home
About US
Sign Up
Questionnaire
Results
Discover Food/Recepies

Additional Resources

View Bėhance Project Page Opens External Link in a new Window or Tab
Adobe Xd Prototype Opens External Link in a new Window or Tab
Adobe Achievement Awards Entry Opens External Link in a new Window or Tab
Please note: This is a classroom project purely for educational purposes and I do not claim any textual information or photos.