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D&AD Young Bloods

Penguin x Bose: Alpha Glasses

People need to concentrate more when they read in our digitally intrusive world.

Image by @kingquestion Instagram
Image by @kingquestion Instagram

Penguin wants to heighten the reading experience.

Introducing Alpha glasses by Penguin and Bose. Alpha glasses help you focus on reading, with the help of sound.
 
The glasses come with a built-in noise reduction system that eliminates the need for earbuds.

Ideation

According to audio science, research shows that Binaural sounds enhance comprehension.

Alpha sound waves help you relax and reduce stress, useful while reading.
Beta sound waves help you to focus and heighten problem-solving.
Gamma sound waves help you memorize.

Integrated with Bose Connect

A plug-in developed by Penguin uses Bose’s AR Audio platform, which integrates our proprietary sound modes.

Sound Modes

Binaural Sound Mode
Uses a sensor to play binaural sounds that compliment the text as you read.
Ambient modes
Transport readers to a beach, a coffee shop, or a forest
White Noice Mode
Mutes outside noise

Test it yourself

People can try out the glasses themselves in the noisy Penguin Reading Chamber while selecting one of the Penguin bestsellers from the shelf.

Julian Brueggemann
Motion Graphics, 3D Design, UI/UX

Lindsey Pak
UI/UX Lead

Brendan Mansfield
Art Direction

Please note: This is a classroom project purely for educational purposes and I do not claim any textual information or photos.

Last Updated: May 17, 2020