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D&AD Young Bloods

Lego Picasso Challenge

Pablo Picasso, an admirer of childhood creativity once said, “It took me four years to paint like Raphael,but a lifetime to paint like a child.”

When the excitement to play gets forgotten, many teens leave one important skill behind that they’ll need in life:
 
- Creativity

Introducing

Picasso Challenge

A social experiment where the creativity of Picasso meets the playfulness of LEGO.

The Picasso challenge will be held on Sunday afternoons at art museums around the world, such as Tate Modern (London), Centre Pompidou (Paris), Guggenheim Museum (Bilbao), and the Museum of Modern Art (New York).

At the Museums the “Picasso Challenge” will be to recreate the a Picasso Sculpture from a description

At the Museum of Modern Art (New York), the “Picaso Chalenge” will be to recreate Picasso's “Bull" sculpture
The challenge is to build their own Picasso Bull with LEGO bricks in 1 hour.
After the teens complete the LEGO Picasso Challenge, the Picasso’s Bull will be unveiled for everyone to see Picasso’s way of creativity up close in the middle of the Gallery.

The teenagers’ Lego creations will be displayed with Picasso’s Bull for the rest of the week at the museums before new participants rebuild the iconic bull over and over again.

The creations will also be on the Lego Web Gallery, Instagram and Snapchat.

The LEGO Picasso Challenge wants to remind teenagers that playing can lead to a lifetime of creativity.

Thanks Picasso.

Julian Brueggemann
Designer

Din Terpuni
Designer

Yuliya Kosheeva
Designer

Margaret Panoti
Designer

Katelyn Malecki
Copy Writer

Please note: This is a classroom project purely for educational purposes and I do not claim any textual information or photos.

Last Updated: May 24, 2020